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February 11, 2008 11:09 AM

Mills & Boon turns to crime

Mills & Boon is launching a crime and thriller series. Called Black Star Crime, the series will span everything from cosy crime to chilling thrillers, and five titles will be published every two months.

Mills & Boon is going to apply the principle of consistency that has served them so well in the romance market. Oliver Rhodes, marketing manager, explains: "The idea is that if people find something they like they can go back and find something similar. It is a brand promise.”

[Via Bookseller]

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Posted by Sarah Painter on February 11, 2008 in Book News, Crime / Mystery | Permalink

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