So, I've yet to read Catherine Sanderson's Petite Anglaise. Many a trip to Waterstones has resulted in me exiting empty-handed due to self-restraint reasons and a 'to be read' pile that rivals Everest. But I'm a sucker for the blog-to-book offerings and so it's only a matter of time before Catherine's French tale is in my hands.
Since blogging took off (rather a long time ago, now!), many popular bloggers have been offered book deals, with loads more aspiring writers hoping their daily web diaries will land them with similar luck. I got hold of Dan Collins of Monday Books, publishers of many a blog-based novel including Diary of an On-Call Girl, to ask just what perks a publisher's interest...
Hi, Dan! How many blogs has Monday Books put to print so far?
In order of appearance:
http://frankchalk.blogspot.com/ (It's Your Time You're Wasting)
http://coppersblog.blogspot.com/ (Wasting Police Time)
http://pcbloggs.blogspot.com/ (Diary of an On Call Girl)
http://theparamedicsdiary.blogspot.com/ (A Paramedic's Diary)
http://inspectorgadget.wordpress.com/ (Perverting The Course Of Justice)
Did you approach these writers?
Yes. We do get lots of approaches to us, too, but it just happens that these were all the other way.
Click over the cut to read more from Dan...
When did Monday Books start up?
Our first book appeared in August 2006. Prior to that I had been a journalist and then a sports agent (representing most of the England rugby team which won the 2003 Rugby World Cup). During my time as a sports agent, I ghost-wrote several rugby autobiographies, including that of the England captain (and now manager) Martin Johnson. After the RWC victory, we were approached to sell the business and after we did that in 2005 I had to think about what I would do next. A good friend of mine from my journalism days, Pete Walsh, runs Milo Books near Blackpool, and with some advice from him and my experience of the rugby books I decided to go into publishing full time.
So are you the only ones who know the true identity of EE Bloggs?
I think her parents and boyfriend know who she is, plus her sister and one close friend. And my wife.
Do you get many submissions from hopeful bloggers?
We get a few but although we have published a number of blog books we don't just do blog books. I'd say we get up to a dozen approaches a month.
If so, tell us some of the best (or weirdest. Your call...)
As someone who has had his own submissions rejected (back when I was a journalist), I know how painful it can be so wouldn't like to talk about those we have rejected.
Except to say that a rejection is often not a comment on the writing, in our case it has more to do with a) my subjective view as to whether I think a book will sell (and like all publishers, even major ones, I am sure I am often wrong) and b) timing, ie when the submission comes in in our business cycle.
Right now, with the recession underway and a lot of books stacked up like planes above an airport, we are rejecting pretty much everything and anything. In 12 months' time, we might suddenly be short of decent material. (Though this may well be more a function of us being a small and still relatively new and inexperienced publisher, than a situation you'd find across the board.) What I'm trying to say in a round about way is people shouldn't be disappointed if they are rejected - try, try and try again.
What do you look for when considering a blog for publication?
In this order:
Non-fiction - fiction is way too hard to get right for us.
Subject matter - is it something we believe in or find interesting? When we published Wasting Police Time, no-one had really talked about the effect of targets and bureaucracy on policing. Copperfield made it funny, revelatory and interesting. Conversely, there are lots of very interesting and well-written blogs which just wouldn't interest us (but would certainly interest other publishers).
Originality - if someone else has said it all, it's less likely that you will get interest from a publisher.
Readership - Copperfield at his height was getting 5,000 readers a day, and 100+ comments. That is a massive indication of interest and potential buyers.
Writing - it helps, obviously, if a blogger can write (though it's not essential if they don't mind being edited).
Not all can, and not all who can can write a book (there's a lot of difference, in terms of scale, scope and structure, between blogging 300 words every few days and writing a 100,000 word book which hangs together and reads coherently.)
Anonymity - is the blogger prepared at some point to reveal their ID, or risk it being revealed? Frank Chalk would never reveal his ID, even to journalists in confidence to prove his bona fides as a teacher (ie not just someone who was making it all up). We were offered a doube page spread in the Sunday Telegraph, for instance, and interviews on Simon Mayo and Newsnight. But he wouldn't do any of it because he didn't want his identity at risk. The same is true of Inspector Gadget - this week alone we have turned down the PM programme and You and Yours (both Radio 4). This obviously means less PR and therefore fewer sales.
Copperfield and Bloggs took the opposite approach - Copperfield did absolutely everything, at great risk to his job, from Newsnight, GMTV, local TV news down to national and local newspapers. As a result, we have sold not far off 100,000 copies of his book.
Stuart Gray - the Paramedic - blogs and writes under his real name, so less of an issue.
Personality - assuming you get the publicity, will the blogger be credible, articulate, amusing etc on radio or TV or in print.
Any tips for hopeful bloggers?
Don't write a blog desperate to see it published. Write it for fun, in the knowledge that if something comes of it that's great but if it doesn't that's not the end of the world. Life is a long game, which I think a lot of people forget these days.
Do you have any other upcoming projects?
A few non-blog books, one or two blogs we're interested in. Blogs are not our main focus - they just happened to come along at once at the start of the business, probably because we needed material and I had time to look around for it. The rights to WPC Bloggs' book have been bought by John Hannah's production company and we're hoping to see that as a BBC2 comedy next year. (Hoping being the operative word.) She's also working on a follow-up for us, which I will try not to ruin with the wrong cover and title as I did the first!
Thanks, Dan!
To see more from Monday Books, check out the website.
